Responsibilities:
• CRM Data Strategy:
o Develop and maintain a comprehensive CRM data strategy for North Asia and
SAPMENA, aligning with global data governance standards and regional
business needs.
o Collaborate with IT leadership to define strategic goals for CRM data
utilization, focusing on technical scalability, system integration, and data
driven decision-making.
• Data Architecture and Modeling:
o Define and implement the optimal data architecture and data models within
our CRM systems, ensuring scalability, performance, and data integrity.
o Define data models that optimize storage, retrieval, and processing efficiency
across CRM systems, leveraging modern data warehousing techniques.
o Document technical specifications for data architecture, including entity
relationships, data flows, APIs, and integration points with external systems.
o Leverage cloud platforms (e.g., Google Cloud, Azure) for CRM data storage,
processing, and analytics, ensuring scalability and compliance with IT
standards
• Data Governance:
Collaborate closely with the data governance and analytics teams to ensure
compliance with data policies, standards, and best practices. Contribute to the
development and refinement of data governance frameworks.
o Implement robust access control mechanisms, encryption protocols, and audit
trails to ensure secure handling of CRM data.
o Develop automated workflows for enforcing data governance policies and
ensuring consistent application across CRM systems.
• Data Quality Management:
o Implement and oversee data quality processes, including data cleansing,
validation, and enrichment, to ensure the accuracy and reliability of our CRM
data.
o Develop scripts and workflows to monitor data quality metrics (e.g.,
completeness, accuracy, timeliness, consistency) and generate real-time alerts
for anomalies.
• Project Management:
o Lead and manage data-focused projects within the CRM domain, ensuring
timely and successful delivery of project objectives.
• Stakeholder Management:
o Liaise with key stakeholders across different business functions and IT teams
to gather requirements, address data-related challenges, and ensure
alignment on data initiatives.
• Innovation and Best Practices:
o Stay abreast of industry trends and best practices in CRM data management
and data governance, and recommend innovative solutions to improve data
utilization and insights.