Data Analyst – Adobe
Experience: 4–6 years
Key Responsibilities:
- Lead Adobe Analytics and Adobe Launch implementations across web and mobile platforms
- Collaborate with developers and stakeholders to define tracking requirements and deliver tagging solutions
- Develop and maintain dashboards using Adobe Analytics
- Support A/B testing, personalization, and optimization strategies using Adobe Target
- Monitor campaign performance, user engagement, and site behavior to drive data-driven decisions
- Identify tracking issues and troubleshoot tags using audit tools (e.g., ObservePoint, Tag Inspector)
- Present insights and strategic recommendations to business teams
Required Skills:
- 2+ years of hands-on Adobe Analytics and Adobe Launch experience
- Proficient in HTML, CSS, JavaScript
- Experience configuring analytics across multiple clients/sites
- Strong analytical and problem-solving skills
- Ability to translate complex data into actionable insights
- Excellent communication and presentation skills