Salesforce News

Ian John Caluscusan is a 5x Salesforce certified Product Owner/Salesforce Developer for Focus on Force. As a Full-Stack Developer, he was leading a small team of developers when their company decided to tap into the Salesforce market. Find out which of his five certifications he considers his hardest, which areas of the Platform Developer II certification he thinks learners should most focus on, what a typical working day for a Focus on Force employee is like, and what advice he has for Salesforce beginners!

When your Salesforce CRM needs are changing quickly and you operate in a fast-paced workplace, you begin to deal with technical problems like technical debt, unclean data, and low adoption. Are you having trouble figuring out how to make sure your organization is operating effectively with having little time and money?

4x Salesforce certified Focus on Force correspondent Shamli Nikam is based in Boise, Idaho and an Application Analyst for the J.R. Simplot Company. She was working in the hospitality industry when she was tasked to learn the Salesforce platform. Find out what her goals were when first starting, which areas of the Experience Cloud certification she thinks learners should focus on, what a typical working day for her is like, and what advice she has for Salesforce newbies!

CRM is more than just resolving customer issues. It can be a great tool to use during the pre-sale stage if one has the right perspective and an effective strategy. Modern marketers use CRM as a chance to understand how to connect client personality features and behavioral patterns with brand positioning.

Angelina Davydova is an Order Management Consultant for Emakina in Amsterdam, The Netherlands, whose Salesforce journey started because of her manager asking her to focus on the Salesforce Order Management System. Find out what her goals were when first starting, which areas of the Admin certification she thinks learners should focus on, what her motivation was when first starting, and what advice she has for those planning on joining the Salesforce ecosystem.

Social CRM is quickly overtaking traditional CRM in the eyes of companies of all sizes. Brands no longer use social media for the sake of just having an online presence. Departments can now access insightful information gathered through social interactions.