SAP Customer Data Platform Implementation Training

Overview

Course announcements This course illustrates the main functionalities and concepts of SAP Customer Data Platform. It is designed to provide an in-depth understanding of the implementation of the key business scenarios of the SAP Customer Data Platform solution. Multiple hands-on…

Discuss the product capabilities and features of the Customer Data
Navigate the console and describe its functionalities
Navigate the Admin console and describe its functionalities
Identify the structure of a Customer Schema concept to create a new schema and interpret merging rules
Structure data and define how to link groups
Identify and outline privacy and trust mechanisms to ingest and downstream data

Explain the two views offered by SAP Customer Data Platform based on the confidence in the accuracy of the data
Explain the many ways to setup applications to ingest customer data
Classify your customer data by applying different criteria based on attributes, behaviors or activities
Connect SAP Customer Data Platform into destination systems to downstream customer data
Explain how SAP Customer Data Platform uses Audiences, CX Flows, and Journeys to group customers and personalize experiences
Describe the B2B capabilities using Customer Data Platform Groups and Relationships.

Getting Started with CDP Introducing Customer Data
Discovering SAP Customer Data Platform Terms and Definition
Discovering the SAP Customer Data Platform Console Navigating the CDP Console
Discovering the Tenant model
Defining a Customer Schema Using Customer Schema
Using the Activity Schema
Creating Processing Purpose Discovering Processing Purpose
Applying Identity Resolution Distinguishing between Unified and Contextual Customer Profiles
Using Matching and Merge Rules
Implementing Data Ingestion Uncovering How Customer Data Platform Ingests Data?
Applying Source Application Event
Applying Activity Indicators and Segments Using Activity Indicators
Using Segments

Creating Outbound Applications and Downstream Downstreaming Data from the SAP Customer Data Platform
Creating and configuring Journeys, CX flows, and Audiences Applying Audiences within the Customer Data Platform
Discovering CX Flows
Designing CX Journeys and Milestones
Discovering the Admin, Security, and Monitoring Functionalities Navigating the Admin Console
Navigating the Monitoring Dashboard
Using REST APIs with SAP Customer Data Platform (APIs) Using the SAP Customer Data Platform APIs
Authenticating an API call using OAuth2
Implementing the Ingesting APIs
Implementing the Query API
Implementing Customer Data Platform for B2B Discovering Groups and Relationships
Hands-on Exercises