Salesforce News

Customer relationship management is the process of providing each customer with a positive experience, which increases customer loyalty and lowers costs for a business. When businesses lose customers, they are unsure exactly what went wrong. If you are losing customers, you are likely making a mistake somewhere. And because customers are the source of revenue, all businesses strive to develop solid and long-lasting connections with them.

Uniquely, Prof. Arvind Wamanrao Kiwelekar integrates Salesforce in his day to day teaching at the Dr. Babasaheb Ambedkar Technological University (DBATU). In fact, he says his main purpose for getting Salesforce certified was so he could teach it to his students — to give them a higher chance of getting a job after completing their university education. Find out what areas on the Platform App Builder certification this Software Engineering professor says learners should focus on, what a day in the life is like for a university professor/Salesforce professional, and what advice he has for those preparing to get Salesforce certified.

Ever had a hard drive, laptop or a mobile device suddenly not work? Ever experience the ‘blue screen of death’, puffs of smoke coming from your computer, or, just a black unresponsive nothing and your laptop ignoring you, when you attempted to turn on laptop or computer?

Someone asked me recently about Client Success Management - Huge topic, really. But briefly, from my personal experience, if you're looking to do an implementation which is the beginnings of Client Success Management, make sure you talk with not only the people the company designated as point persons, but the people who will be actually using that software on a day-to-day basis.

My meandering career following a degree in government started as maintenance programmer, then systems programmer, support engineer, test engineer, Salesforce administrator, and most recently community college math tutor. These occupations share a common process: Customer facing, Define problems, Devise solutions, and Map paths to resolution.

Many companies will get a robust CRM and marketing automation system and believe their campaigns will be capable of moving mountains. If you're a sales and marketing nerd, it can be entertaining to fall into the advanced automation campaign bottomless pit. But most small business owners don't have the knowledge or the time to spend many days on campaign development.